A family buying snacks at a Viral Snax holiday concession under festival lights

Viral Snax

From sample to sale — and beyond.

Viral Snax helps CPG brands connect with real consumers through product testing, experiential activations, live retail and strategic market-growth solutions.

I'm a brand I'm an event producer

Miami • South Florida • Live Consumer Experiences

We turn consumer interaction into opportunity.

01

Experience

Bring your brand to life.

Custom activations, branded concessions, sampling, ambassadors and consumer experiences.

Explore Experiential → 02

Commerce

See what consumers actually choose.

Sample products, sell full-size units and measure real purchasing behavior.

Explore Product Testing → 03

Amplification

Take the experience beyond the event.

Digital, social, influencer and content capabilities available through our strategic marketing partnerships.

Explore Integrated Campaigns → 04

Market Growth

Turn a successful test into something bigger.

For select brands, warehousing, fulfillment and distribution solutions may be available through our strategic distribution relationships.

Explore Market Entry →

Why Viral Snax

We're not just an agency.
We're operators.

Viral Snax was built in live-event retail. We understand what happens between getting someone's attention and getting them to actually purchase.

Taste Choose Buy Share Reorder
A free sample cup offered in one hand while a customer pays for a full-size bag
Free samples earn attention. Purchases reveal choice.

Operated. Not dropped off.

Your team shouldn't have to ship product to Miami and hope for the best. Viral Snax can manage the consumer-facing experience from concept through execution.

  • Strategy & Design
  • Activation Build-Out
  • Merchandising
  • Staffing
  • Sampling
  • Inventory
  • Point of Sale
  • Consumer Engagement
  • QR & Data Capture
  • Reporting

From first taste to market growth.

  1. 01

    Discover

    Put the product in front of consumers.

  2. 02

    Test

    Sample products and collect engagement.

  3. 03

    Validate

    Measure purchases, conversion and product preference.

  4. 04

    Activate

    Build a larger branded consumer experience.

  5. 05

    Amplify

    Extend the experience through digital, social, content and influencer marketing.

  6. 06

    Grow

    Explore ongoing fulfillment, distribution and market-entry opportunities.

You don't need every step. We build programs around where your brand is today and where you're trying to go.

Tell us what you're working on

Put your product where the people are.

A family posing with snacks and cotton candy under holiday light displays

Current Featured Opportunity

Nights of Lights Miami

100,000+ Projected Guests | 29 Nights | Miami-Dade

Holiday • Family • Live Entertainment • Food + Beverage

Explore the opportunity