Product Testing

Test it in the real world.

Launching something new? Let consumers show you what they think.

New SKUs New Flavors Seasonal Products New Packaging Market Entry Limited Editions Emerging Brands

The format

How it works

Sample

Consumers experience the product.

Sell

Give consumers the opportunity to purchase it.

Measure

Determine which products consumers actually chose.

Follow

QR, promotional or reorder pathways where appropriate.

Offer architecture

One product. Four opportunities to convert.

Sample

Remove the risk.

Full-size

Capture paid trial.

Bundle

Raise take-home value.

Reorder

Continue after the event.
The free taste opens the door. The offer gives them somewhere to go.
Samples Distributed Units Sold Dollar Sales Sample-to-Purchase Conversion Top SKUs Average Transaction QR Scans Opt-In Leads Post-Event Redemption Reorders

What we can measure

Have a product you want Miami to try?

Start a product test

Every interaction becomes a useful signal. A sale validates intent. A reorder shows momentum.